Helping Children Develop Healthy Eating Habits

Rev, the Healthy Highway mascot, has his own section of the book that includes coloring pages, word searches, and his own "words of wisdom".  He loves getting email from kids who are starting down the highway to healthy choices!


"I can't be up front with the adults in a car and be the driver, but I can be the driver in the kitchen!"

-Sophia V. 9 years old from Rochester, NY

me with heart

Healthy Highway, now in its 10th year, has motivated thousands of school-aged children to change their eating habits and add more physical activity into their daily lives

Welcome to Healthy Highway!


Healthy Highway uses traffic based concepts as a comparative for developing and practicing a healthy lifestyle for children and the entire family. The award-winning program's "Rules of the Road" addresses healthy eating, the importance of exercise, self-esteem, positive thinking, the importance of listening to what your body is telling you, and much more. It's all incorporated into a variety of activities that quickly becomes second nature. And children find it very rewarding when they realize they are achieving the goals they have set for themselves.

Wendy Cooper developed Healthy Highway over the course of her 30-year teaching career

The vision of Healthy Highway is to educate, motivate, and inspire children and families to choose healthy living. Using traffic metaphors and visual tools, the program is designed to guide and support healthy choices in school, at home, and out in our communities

The goal of Rules of the Road is to provide a "road map" for families to own their choices, take responsibility for those choices and become self-sufficient in creating and maintaining a healthy lifestyle


"Healthy Highway puts our patients and their families in touch with healthy, nutritious options in a fun and motivating way!"

-Ellen T. Sargeant,

Care Coordinator GO Team, General Pediatrics, Golisano Children's Hospital

“As a law enforcement agency, we are always looking for new ways to make a difference in the community. Healthy Highway has given us an amazing platform to make really positive connections with the children in our community. We are amazed at the results and great feedback we receive from the kids. We look forward to continued success with the program and to making more friends on the Healthy Highway.”

- Sergeant Jared R. Rene

Greece Police Department
Community Services Unit
Public Information Office
500 Maiden Lane – Precinct 2
Rochester, NY 14616

"My school has been a Healthy Highway school for the past five years and we love the idea of using a traffic theme to teach students about Physical Education and Fitness, Nutrition Education, and Character Education. Our entire school meets for assemblies during the year at which new roads are introduced. Students then make connections to those roads and are given a challenge to "travel" down those roads while they earn miles for making healthy choices. Everyone, including our administration, classroom teachers, special area teachers, and support staff helps to keep the program going and we have even incorporated the Healthy Highway pledge into our daily school pledge! Not only has Healthy Highway made a difference in the lives of our students, but it has also made a difference in the lives of each and every adult in our building! I fully and enthusiastically endorse this program!"

- Margaret Robelee,

North Park Elementary School

2014 Eastern District/SHAPE America Elementary Physical Education Teacher of the Year,
2013 Southeastern Zone of NYS AHPERD Amazing Person,
2011 NYS AHPERD Elementary Physical Education Teacher of the Year

"The Healthy Highway program concepts were easy for my elementary students to understand and implement when making daily choices about eating and being active. The best part was seeing their enthusiasm for wanting to make "green light " choices because they knew it was good for their "engine".

-Kathy Armstrong,

Retired School Nurse

"I LOVE the idea of getting this into the homes. I find that so many moms really do want to make healthy choices for themselves and their family but don't really know what they are or how to make it easy. This could really help! Healthy highway offers fun ways to educate kids on healthy lifestyle choices and creates an opportunity for families to have healthy learning fun-time together."

-Robyn A. Graber, DC, PC,

Inner Sage Healing Arts Center

"Healthy Highway has been incredibly useful to athletes and coaches in Special Olympics. The materials provided are very easy to use and the concepts resonate with anyone looking to live a healthy and active life. A great tool for anyone seeking a path to a healthier life."

-Onolee Stephan,

MPH Director, Community Health Program, Special Olympics
1 Grove Street, Suite 216, Pittsford, NY 14534

Recipient of


2015 Special Olympics Healthy Communities Partner of Excellence Award

2015 Greece Chamber of Commerce Community Awards Health Award

2012 New York State Association for Physical Education, Recreation & Dance Amazing Person Award